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PBS Systems helps steer automotive business students to the future

Updated: Jun 13

PBS Systems helps Steer Automotive Business Students

Automotive business students at Georgian College will learn on industry-leading software through an innovative and multi-faceted partnership with PBS Systems.

PBS Systems is a 30-year Canadian supplier of dealer management software to automotive dealerships across North America and the Caribbean.

“This agreement provides software licenses and expert instruction on a system many students will use when they graduate – they’ll hit the ground running,” said Jason Dale, Executive Director of Georgian’s Automotive Business School of Canada (ABSC). “PBS will also fund scholarships and continue to sponsor the Georgian College Auto Show and other events. We’re very pleased this newest collaboration in our long-standing relationship will contribute to the unrivaled student experience at Georgian.”

As an established industry partner, PBS is a dedicated employer of Georgian graduates, and its leaders serve on program advisory committees to ensure curriculum is relevant to ever-evolving industry needs.

“My collective experience at Georgian College – ABSC was foundational to my career in the automotive industry and dealer management systems,” said Wesley Pike, Georgian alumnus (class of 1992) and PBS Director of OEM Business. “Everything from the program’s co-operative work opportunities to the community network of both industry professionals and lifelong friends I have been fortunate enough to grow and foster, have positively shaped and propelled my 30 years in the car business.”

The five-year exclusive agreement provides student access to PBS Systems V10, which is the next generation of management software for all aspects of an automotive dealership, from accounting to sales, parts, customer management and more.

Students will learn on innovative digital tools, including vehicle telematics, Bluelink connectivity, transparent eCommerce vehicle purchasing, mobile app workflow integrations and dashboard analytics.

Members of Georgian College and PBS Systems


Photo: Members of Georgian College, the Automotive Business School of Canada (ABSC) at Georgian, and PBS Systems are expanding their long-time collaboration. PBS Systems will become the official Dealer Management Software provider for ABSC and its students. The partnership will play a significant role in educating future automotive industry leaders.


Georgian College

Jenni Thompson, Media Relations Officer

PBS Systems

Ryan Hall, Director, Marketing Operations

1-800-665-6304 Ext. 427 

About Georgian College

Georgian is MORE than an education – it’s an experience. The college offers 130+market-driven programs, from degrees and diplomas to certificates, apprenticeships, corporate training and more. A recognized leader in student work experience, our graduate employment rate – 90.3 per cent – is in the top 3 for Ontario colleges. Georgian graduates continue to play a pivotal role in meeting the demand for a highly qualified workforce. We’re the first – and only – college in Canada designated a changemaker college by Ashoka U for our role as a leader in social innovation and changemaking in higher education.

About PBS Systems

Headquartered in Calgary, Alberta, Canada, PBS Systems is a privately held software company that continues to be the premier supplier of Dealer Management Systems to dealerships in North America and the Caribbean. PBS is a dealer group deployment expert, with software successfully deployed in over 3,000 North American dealerships. Their software, a true CRM/DMS platform, is Microsoft Windows-based, making it the most intuitive and user-friendly Dealer Management System available. PBS continuously strives to find new ways to partner with customers to make the dealership more productive, efficient, and profitable.


June 11, 2024

Georgian College Logo


One Georgian Dr.

Barrie ON L4M 3X9

T. 705.728.1968


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