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PBS & The FTC Safeguards Rule

Updated: May 9, 2023

Protect your business systems and customer data (US Dealerships)


The Federal Trade Commission announced in November it is extending by six months the deadline for companies which includes Auto Dealers to comply with some of the changes the agency implemented to strengthen the data security safeguards financial institutions must put in place to protect their customers’ personal information. The deadline for complying with some of the updated requirements of the Safeguards Rule is now June 9, 2023.

At PBS we want to reassure you that we are here as a business partner to assist, as you create and implement your plan for data protection. From Multi-Factor Authentication to Data Encryption and Data Processing Agreements, we have solutions available if required. Based on the systems you conduct business operations with; and the setup of your data network infrastructure, you may have some or all these items already covered and your plan in place. We understand that PBS represents only a portion of the overall plan the new rules require you to have in place, as all data and communication sources must be protected, but we wanted to make you aware of our solutions.

The most commonly asked about component of the new rule set is Multi-Factor Authentication (MFA) which is now available from PBS. It provides an additional layer of security when users access your DMS by utilizing a known email or text number to send a unique identifier for that log in session. If you aren’t going this route, please consider the PBS Multi-Factor Authentication service. The longer you wait, the more vulnerable you are. Avoid devastating breaches and inevitable FTC fines for non-compliance.


MFA user credentials draw from at least two categories using your choice of text authentication to a mobile device or an email delivered to the user’s account. User identity is verified in seconds.


Choose to add this feature to your existing v10 software suite with flexible licensing. We will also be offering solutions for our other systems (ADAM & D.I.S).


PBS Systems prides itself on being on the forefront of the changing automotive landscape and is constantly looking out for your best interest. In handling your customer data in the services that we provide, we know that dealerships across the United States have continued to struggle to comply with the Gramm-Leach-Bliley Act's revised Safeguards Rule.

This is why it sought out the expertise of ComplyAuto to provide a dealership- specific, turn-key solution for your data protection and cybersecurity requirements. All PBS Systems clients are eligible to receive a 10% discount off of their "Essentials" product for their first year*.

For more information, please contact Sherryl Nens ( and place "PBS/ComplyAuto" in the subject line, or go to their website to schedule a demo at

*ComplyAuto does not have long-term contracts and is completely month-to-month. Therefore, the 10% discount will be applied every month for twelve (12) consecutive months prior to any other eligible discounts. Please note that PBS Systems and ComplyAuto do not have a financial relationship. PBS Systems' recommendation is based solely on ComplyAuto's expertise in the subject matter and quality of service.


Please reach out to your PBS account manager.

If you are unsure of who your account manager is, our Account Services team will be happy to help. Please contact: for more information or call 1.800-665.6304 ext 190

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