PBS Systems Announces Acquisition of Dealer Image Pro

Calgary, AB — April 1, 2026 — PBS Systems, a leading provider of dealership management systems (DMS), today announced the acquisition of Dealer Image Pro, a Sacramento, CA-based leader in automotive inventory merchandising solutions.

Founded in 1988, PBS Systems delivers a full-suite dealership management platform supporting operations across accounting, sales, service, and parts. Dealer Image Pro helps dealerships bring inventory to market faster through in-house photography, video, and merchandising workflows that improve speed, consistency, and overall vehicle presentation.

Together, the companies represent two distinct but complementary areas of dealership operations, with a shared focus on helping dealerships operate more efficiently and perform at a higher level.

Dave Bradley, President of PBS Systems, emphasized Dealer Image Pro’s strong reputation as a key factor in the acquisition.

“Dealer Image Pro has built a strong reputation for helping dealerships elevate how they merchandise and present inventory online. What stood out to us is how closely our organizations share a common vision—not just in our focus on innovation, but in our commitment to delivering the results customers expect. Together, we’ll deliver high-impact solutions that let dealerships perform at their best."

Dealer Image Pro will continue to operate under the leadership of CEO Peter Duffy, with headquarters remaining in Sacramento, CA. The decision to partner with PBS Systems reflects a deliberate focus on long-term alignment and shared values within the automotive industry. Reflecting on the partnership, Duffy said:

“This is an exciting step for our team and our customers. We’ll continue doing what we do best, while expanding what’s possible through the strength and scale of PBS Systems, a company we’ve long respected for its commitment to the automotive industry.”

About PBS Systems:

PBS Systems brings over 38 years of proven innovation and industry expertise to its flagship all-in-one Dealership Management platform: v10 APEX. Privately held and proudly 100% North American, all our operations, including Support and Development, are based solely in the US and Canada across six offices. Modern, flexible, and future-ready, our all-inclusive DMS offers industry-leading performance and the ability to capture business opportunities swiftly and securely. Serving more than 3,500 dealerships across North America and the Caribbean, PBS supports all OEMs and specializes in group deployment, CRM, Marketing, eCommerce, and Digital Tools. Our mission is to continually innovate and collaborate with our customers to enhance dealer productivity, efficiency, and profitability.

About Dealer Image Pro:

Dealer Image Pro is a software merchandising solution that helps dealerships get their photos and media online faster, in-house. Through its Photo Assistant™ platform, built-in capture guides, dealerships can produce consistent, high-quality images with speed and efficiency for their inventory. Each image is edited by AI before upload, users are supported by ongoing training, monitored by human-in-the-loop quality control, and performance feedback, for a fully managed merchandising workflow. With additional tools like video, 360°, AI background removals, and dynamic window stickers, Dealer Image Pro enables dealerships to reduce holding costs, improve consistency, and bring vehicles to market faster.

Media Inquires:

Paul Nevatte, VP Corporate Development

PaulN@pbssystems.com