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Ronald du Bourg: Making PBS v10 Click

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This month, we’re putting a spotlight on Ronald du Bourg, our Product Marketing Manager (Fixed Ops), for the expertise and impact he brings to PBS v10 Showcase Workshops and Webinars. Through his work as a presenter, Ronald plays a key role in helping customers better understand and apply PBS v10 in their day-to-day operations.


With extensive experience in Parts and Fixed Ops, Ronald brings a dealership-driven perspective to every session he supports. His ability to connect real operational challenges with practical system functionality helps teams see not just how v10 APEX works, but how it can be used more effectively to improve workflow, visibility, and control.


Customers consistently highlight his clear and engaging delivery style, noting how he makes complex topics easy to follow and immediately applicable. His focus on identifying bottlenecks, improving inventory management, and strengthening reporting visibility ensures each session stays grounded in real dealership needs.


This impact is reflected in the response to sessions he has supported. SOP Follow-Up, for example, became the most attended Parts webinar in PBS history, with strong participation and engagement continuing across other topics such as Inventory Automations.


Feedback from customers further underscores his approach and delivery style, including:


“I love the delivery format PBS uses and find these training courses very beneficial. Ron did a fabulous job.”


Another attendee captured it this way:


“If you told me I was taking the Red Pill into the ‘Parts Department’ rabbit hole, I wouldn’t have believed you… But then Ronald stepped up to the podium, and suddenly, the Matrix was everywhere.”



Ronald’s work as a presenter reflects a broader commitment shared across our teams: ensuring customers not only gain access to powerful tools but also receive the guidance needed to use them confidently and effectively.

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