Calltrak/Calltrak Gold, QCP & CF
Calltrak is a PBS Company that focuses on dealer marketing initiatives, customer contact and customer retention. Through three distinct programs, we use different types of media to manage an outbound touch to the dealership’s customers with little to no direct intervention required by dealership staff. Our products include:
Calltrak and Calltrak Gold – Calltrak uses designated toll-free numbers assigned to each advertising source to track consumer response and gauge which mediums and messages are most affective for the dealership. In 2008, we expanded the program to include Calltrak Gold and Gold Monitoring services. Calltrak Gold Monitoring provides independent resources to audit the way the incoming calls are being answered by the dealer's sales force. When a clear signal to buy is not responded to, or when calls are scored below a pre-set total, the dealership’s management team is notified via email so that they can follow-up or provide coaching assistance to their staff. If just one lost opportunity is reclaimed, the program pays for itself.
Quickcall Pro (QCP) – When it comes to event marketing, Quickcall Pro is an easy to use web interface that uses the warmth of the human voice and the speed and precision of electronic communication to send a personalized message to a targeted group of the dealer’s customers within minutes and literally days ahead of the competition using more traditional media sources. Reaching as many as 3,000 customers per hour, Quick Call Pro requires virtually no manpower to operate, yet can do the work of hundreds of volunteers or employees.
Customer First – Our newest program is Customer First. Marketed in the US under the name Auto Point, Customer First uses a combination of direct mail, voice mail and email to reach out to the dealership’s sales and service customers. Additional features such as personalized web pages and our optional Loyalty Program combine with regular follow-up reminders to keep the dealership's name first and foremost. The program is extremely strong at targeting customers who have not been in to see the dealership for more than 12-months. By reclaiming many of these “lost souls”, Customer First helps the dealership increase their customer retention and AVY (Average Visits per Year). A sophisticated web-interface allows the dealership to review and monitor the success of each individual sales and service campaigns, and augment program initiatives with their own in-house follow-ups or BDC activity.
For more information on any of the above program offerings, contact a CallTrak sales or support representative. |